we've (3 accounts) been using fido for past 10 years and now i feel like i should change to different provider. Fido has been very slow with catching with the latest trend. What's so hard about adding NFC sim? Especially when Rogers is the mother company and they support NFC.
That's what makes it even more annoying - there's nothing hard about it at all!
It's a concious decision by RogersCo to intenionally differentiate product offerings between Rogers and Fido, so as to position Fido as a value provider. Rogers views NFC SIM cards as one of those differentiating features, and they choose not to include it in what Fido is currently offering - in the same way that, for example, Fido doesn't offer the Galaxy Note series until the phone is nearly a year old.
I get the business reasons behind the positioning, however, when your competition releases NFC SIMs on their value sub-brands (both Virigin and Koodo offer NFC SIM cards), you need to get with the program.
So Fido (well... RogersCo, really) - please get on top of this pronto, align yourself with the competition, and make right by your customers.