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Let's talk loyalty Plans and Programs

chamiltonmobile
I'm a participant level 3
I'm a participant level 3

I've been with Fido for a long time. A really long time for today's mobile customer profile- 25+ years. Unfortunately, I still am being offered plans that are available to every newbie on the street. I suppose there is plenty to debate about why I've spent my money here for so long and whether I'm just too lazy or too passive to complain.

 

What programs and services do we feel Fido should offer longstanding loyal customers?

[please reply]

4 REPLIES 4

FidoAlex
Moderator
Moderator

Hey @chamiltonmobile, Alex here! 

 

Thank you for sharing your feedback and your ideas, we love seeing that! Though I'm surprised to hear that you're only being offered the same deals that are available for new customers. We do have exclusive offers for our loyal customers like you, you should be able to see these offers directly in your account on the mobile application or on the website. 

 

That being said, don't hesitate to reach out if you would like us to look into this with you, you can find all of our contact methods here



chamiltonmobile
I'm a participant level 3
I'm a participant level 3

Another value proposition could be to leverage Crowd Sourcing services to imagine the right recognition program and companion services FIDO could offer it's customers. It seems to me that there is a captive auidence here with an unparralleled set of skills and experiences. This crowd could be mobilized to collective thought and action, once agin biolstering the brand. Alternatively that same crowd could be as easiliy mobilized against the brand.

chamiltonmobile
I'm a participant level 3
I'm a participant level 3

Thanks for the reply,

I'm thinking about the lost opportunity here. What sort of brand following could be created by FIDO if they made positive examples of their longest subscribed customers? E.g. A rep calls to schedule an in-person reward meeting. They show up with a gift, maybe some puppies to play with, and a reward that significantly lowers the cost of service for me or some other equally compelling reward. That act 'goes viral' and converts a new following. I mean how many 25+ year customers are there? Set a precedent, and change the conversation. Right?

Hi @chamiltonmobile , it's pretty much the same with every carrier. I'm right around the same vintage customer with Fido. I've only changed my plan when the specials were better than my legacy plan. Now I only adjust it when my needs change.