Hello Psclw,
Welcome to the community!
Thanks for the head's up!! That message would most definitely be a SCAM and/or SPAM. A couple of tell-tale signs the the message is SPAM. Firstly, Fido won't send e-transfers via email or text message link. Fido will automatically credit your account.
In addition, if Fido does send legitimate SMS, it will come from one of their short codes, not a phone number (I'm guessing it was a message from a phone number). As far as I am aware, many of their promotions come from 4745 or 4735 (see here and here). Admittedly, since spoofing is so wide-spread, it's possible the spammers/scammers could eventually learn to spoof those codes as well.
Another sign is Fido's recent adoption of the a URL shortening service. I believe it's Bit.ly (see here). As far as I am aware, the links would be for the Fido.ca domain
Hope this helps 😀
Cheers
