I want to better understand how Fido/Rogers identifies the best phone plan for my persona/demographic. I'm a long-time customer (25+ years) and my plan current plan offers me full services with 10GB of Data. Today's great mail offer suggests that I upgrade to a similar service plan for $10.00 more a month to leverage 90GB of Data monthly. I currently manage to use less than half of my existing plan and pay less. How did Fido determine the new plan would be beneficial to my demographic and profile?
While I understand that there are customers out there burning through their monthly data, seniors and vintage customers like me need something else in the way of a plan. Please do some persona mapping and profile strategy work to determine what your loyal customers need and actually want. Reach out if you need executive advisors with my profile characteristics to mentor the team?
