Disappointed by Fido’s Lack of Loyalty Recognition

[khalilben100]

I’ve been a Fido customer for 20 years. Every two years, I renew my phone contract without fail. Over the years, I estimate I’ve spent close to $70,000 with your company.

Today, I came to renew once again, and what’s the only option I’m offered? The exact same price as a brand-new customer opening an account. No recognition for my loyalty, no additional benefits, nothing. This makes me feel like my 20 years of loyalty mean absolutely nothing to you.

It’s extremely disappointing to see such an ineffective loyalty program. I don’t understand how a company can disregard its loyal customers to this extent. Is it really too much to expect a deal or offer that reflects the commitment I’ve shown to your business over the years?

[jledpr64]

I'm in the same boat, @khalilben100

I signed on with Fido in August 2005, and have held a spotless billing account since then. I have (and currently do) hold 4 different phone lines. I had customer issues in the past, and due to MY loyalty to Fido, the issues were resolved in a timely and friendly manner. 

Now, here I am completely left on the side of the road with this whole Fido migration to Rogers. It seems that the expectation is that Fido customers will just willingly switch plans to Rogers. What they are not telling you is that, while the price point looks better, the actual plans are not better. So after nearly 20-years with the SAME cell phone provider, (which I understand is a rarity these days...so this really baffles me...) Rogers doesn't seem to care whether I stay or leave. 

It's sad really...in a world where loyalty is so rare, that when you do have a loyal customer, companies seem to not really notice. Just get sales numbers and get customers to buy extra. It doesn't matter if they'll be around when contract renewal comes up. The call centres are outsourced; on-line support is managed by individuals who balance between one and 5 different customers at the same time, maybe more; and the list goes on. 

So here I am, almost 20-years later finding myself shopping around for a cell service provider. It's like getting dumped by a long-time spouse...and, similarly, the whole dating scene is not the same anymore.