What do you mean by
i do not go through Fido to purchase phones.
Who did you go through to buy the phones?
If you are doing a hardware upgrade the only way the fee is waived is by doing it online through self-serve at fido.ca. If you go through customer service, a Fido store, or a third-party retailer like Walmart, BestBuy, Costco you will be charged the fee.