Welcome to the community!
You can't just look at the upfront cost of the phone.
You need to look at what you will be paying overall during the 2yr term, meaning the upfront cost of the phone and the montly plan fee to see which provider is actually cheaper.
montly plan fee x 24 months + upfront cost of the phone = the overall cost
I have and my question still stands. Moreover, even if FIDO’s plans were so much better (they are not) from a marketing perspective it’s suicide. Consumers won’t by in large look past the ballooned value of the iPhone 8 offered from FIDO to investigate potential overall savings.
For this to work FIDOs plans would need to be $16 cheaper per month for equivalent plans from their competitors. And that would just put them on equal footing.
Welcome to the community!
When comparing the cost of devices from different providers, you need to consider the total cost of the device. Rogers can sometimes offer lower upfront costs because their plans cost more. That is, they incorporate more subsidy. If you pay more upfront, your monthly costs are less. On the other hand, if you pay less upfront, your monthly costs are greater.
Hope this helps
@Oski you also have to take into consideration the service the other providers offer, different providers offer different incentive to attract customers some don't have LTE some do not have good reception.
In the end as the consumer you have the choice of which provider you want to go with.
All due respect here your point is mute. The two major competitors who are also the market share leaders in this space are cheaper.
Bell and Rogers have equal too or better than services and range. If the offer was from Wind mobile or some other such carrier I would see you point as valid. However when the industry leaders (one being a parent company) are $200 cheaper FIDO puts itself in a peculiar position.
... Consumers won’t by in large look past the ballooned value of the iPhone 8 offered from FIDO to investigate potential overall savings. ...
You don't give consumers enough credit. Smart consumers do (or at least should) evaluate total costs.
You mentioned Rogers initially. The difference of $200 in upfront price you noted is with Rogers' Premium+ Tab vs Fido's Large subsidy plans. At least in Ontario, the only directly comparable plans are the 3Gb plans with unlimited Canada-wide calling. The price difference between those plans is $15. Over the course of 2 years, Rogers' plan would cost $360 more....
In this case, how is it that Rogers is cheaper?
Comparing the other plans is not as simple since they have differing amounts of data...
**edit** Did you also happen to notice that Bell is offering that phone with two different subsidy options? One of them has the same upfront cost as Rogers and the other has the same upfront cost as Fido!**
Hope this helps
Actually I fact checked your statement. The FIDO pulse large 3GB plan is $90 a month. Whereas the equivalent plan on Rogers is $85
Premium+tab. Unlimited everything.
So yah ..with the phone that’s $320 savings with Rogers over the term.
Further to to that point I would not want a 3GB plan I currently on a loyalty 10gb plan with FIDO. My wife also has the same plan. We are spending $200+ a month.
I just noticed that Rogers has shareable data plans (FIDO does not..at least not at our level).
Rogers 20GB shareable with everything unlimited is $10 cheaper a month each. And for our troubles we still would need to pay $200 more for the phones lol it’s a joke. Bad plan and marketing. See yah FIDO.
In which Province are you located? I understand there may be some Provincial differences. However, I just went through all of Rogers' Provincial plans (again) and have not found a Premium+ Tab 3Gb with Unlimited Canada-wide calling for less than $105. There are some Smart Tab plans for the amount you noted, but not Premium+ Tabs.
I understand you might not be interested in a 3Gb plan. However, the plan was the most readily comparable.
Of course you're free to choose a mobile provider and plan which suits your needs. My point was that Fido's upfront cost (and total cost) is not out of league with the other mobile providers as you suggest.
Man your really making me want to do my research on the competition. Knowing that I could be saving more with their parent compagnie makes me feel less bad if I was to switch.
thanks for all the I for information @Oski