Okay so I reserved my phone on the first day it was available to reserve by like 2pm....still hadn't received the phone yet was still OPEN and 7th in line. I got fed up. I assumed that it was because Apple ran out of inventory of the iPhone Pro Max Midnight green, BUT I went on Apple's website and went through the motions of ordering the phone and found that it was available to pick up today! So I cancelled my Fido reservation, and ordered it outright, a bit more expensive but at least you get the phone and have the ability to go with whomever is offering a good data deal!
Might be an option for you guys to consider.
That's certainly not the experience we aimed for.
It's indeed a trade-off to purchase the phone full price without a subsidy with us.
With that said, enjoy your new phone!