Fido increased the prices on loyal customers because abcdefg with pretty much saying "you should have checked the notification of this change, you should be aware of this" No, we don't expect changes that's why customers don't really feel the need ...
Agreed 100% Fido is basically bullying loyal customers into to paying more than they agreed on for whatever justification reason they tell you. Fido = Greedy. Only option is leave the company for a better plan.