My suggestion is actually about this contest. When I first read the ad for this contest on Facebook, it said "Tell is what you would change about the Community."
I thought this meant my community I live in or a broader community, not an online forum. What a great idea it would be if Fido was asking what we would change in our community and the winning entry were not only to reward the entrant, but also to do the community charitable deed that the entrant wanted to change in order to better their community... it doesn't have to be about Fido per se, so much as changing the community we live in for the better. Just a thought.