January 2017
If anything this is for visability. I have been using Fido for almost 8 years, called them to see if they could match their competitors. After going back and forth for a while, the best they could do is match the plan and give me 9 dollars off a new phone (this includes me using all my fido dollars) compared to their competitors pricing. Weak customer service and retention.
***Edited to add labels***