Hey @Omusha250! Welcome to the Community!
We offer 5 different categories of plans: Small, Medium, Large, Extra Large and XXL (Extra Extra Large).
The bigger the category, the better the subsidy will be towards a new phone on a 2-year agreement, which means the phone will be cheaper upfront.
If we take for example the iPhone X (64GB) today, this phone would be $980 upfront on the Small plan, but $0 on the XXL plan.
If you have your own device and not looking to get a new one, you can get a 'BYOP' (bring your own phone) plan.
Hope this clarifies.