I just got off the phone with a fido service rep who was very helpful.
Everyone is asking what to do with their fido dollars once the program ends july6th. Well you have 2 choices
1) Use it when you purchase a new phone, which by other reviews it would be cheaper to buy your own phone and add it to your plan, but when you do that you have to have a plan that is at least $55/month
2) you can use it to by a travel pack which is used if you go to the USA but the travel pack is only good for 1 month
So as you can see the options are few and in my opinion having a rewards program with fido was useless from the beginning... you you be able to use it to pay your Bill, buying assessories, or having a store to buy movie tickets