After asking a CSR for some details on my iPhone 6 Plus reservation, I was told something that we all suspected and witnessed. It's just been confirmed by one of their reps: the phones they receive from Apple do NOT go 100% towards reservations first. Here's what a Fido rep told me over chat:
The stock we receive really depends on Apple. Once we receive them, we spread units across all our stores in Canada, while keeping a certain number aside for reservations.
There you have it. We all put down $40 for a CHANCE to receive it before those who didn't reserve. We are NOT priority. Loyalty does not matter.
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There are indeed stocks reserved exclusively for reservations and others available for purchase directly in store without reservation. There's also some stores that don't participate in the reservation program.
The 2nd question in the FAQ on Fido.ca should help understand the process better.
Your blame is entirely in the wrong place. EVERY provider, including Apple, is having issues fulfilling demand.
Take a read of the summary of Apple's earnings call this week. Two key points:
- They're selling absolutely every iPhone they can make
- They didn't even attempt to predict when supply would level out with demand
If you're selling every single phone you make, that means there's nothing in the channel as inventory, that means there's no "In Stock" for you to randomly walk in off the street and buy.
If this was Fido's fault, you'd be able to walk into a Future Shop, Best Buy, or Apple store, and buy a phone without issue.
But you can't.
All of those stores have reservation systems and are telling people "Sorry, none available" just as much as Fido is.
If you want to be angry at Fido, be angry because their reservation system customers don't get 100% priority for incoming hardware. Though if you read the agreement when you reserved, you'd know they stated outright that not every phone goes to the reservation system. Some go to stores, and some stores aren't even participating in the reservation system.
You're angry like a 2 year old child. If you stopped crying for 5 minutes, and read the facts a bit. You'd realize this isn't soley Fido's fault, not in the slightest.
EDIT: And I should note, all the reservation system guarentees is that when a phone is available for you, you'll get a call that its at the store you chose. You're paying $40 so that you don't have to call every Fido store in the city, or wonder the mall, or refresh Apple's store stock pages. You're paying so that you can go on with your day, and when your phone is ready, you can just go pick it up.
Not to be super special and get ahead in the virtual line. If that's what you expected, you should've read the reservation terms more clearly instead of clicking "I Agree here's $40" like a sheep.
EDIT 2: And finally just to note, I'm still personally waiting for my iPhone 6+, I'm 1220 in line right now, probably much farther back in line then you are; and I still realize the above. Patience is a virtue, find some.
Just a sugestion for people waiting in line. I was shopping this weekend and just by curiosity asked the 3 future shops i went to if they have iPhone 6 and 6+ and all of them did. And they confirmed they can just charge the price on the fido bill instead of in store (can't confirm all future shop do that tho...).
Also each time I activated a new sim for somebody having the iPhone 6, I asked where they got the phone and many of them got it from Future Shop or Apple store.
I don't know why and how, it just seems they have a lot of iPhones 6...
So go to one or call one and try your luck!
Why would someone ever go to 3 Future Shops and ask by "Curiosity" if they had them in stock? Are there 3 Future Shops in the same strip mall you go to?
I said i was shopping... Was searching for beats wireless bluetooth earphones which were rather hard to find. So since had to run around from mall to mall might as well ask if they have iPhones 6 just to know.