In the LG velvet contest when it said there would be 25 contest winners why 25 winners are not announced. It is same case for many other contests. Why no of winners announced are less then promised.
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The reason why you don't always see the full amount of prizes being given out is because often times some prizes do go unclaimed.
On our end we do draw all the winners however not all winners end up claiming their prize.
I hope that helps!
If not all claim then why not you draw more names to give to other participants? The promise is to distribute 25.
It does depend on the contest. For some of our contests, if a winner does not claim their prize it does get forfeited.
This was the case with the LG contest, and all the details are in the contest rules. You can view all the rules here.